Hierarchy and Alignment
Brief
Alignment & Hierarchy
Exploiting the principles of alignment and hierarchy and the assets provided, create a poster for Outward Bound adventures.
• You must use all of the copy
• You must use the logo
• You must use at least three of the images
• You can create more than one ‘final’ poster
• You must use Illustrator to compose your final poster/s, though you can use Photoshop to colourise or overlay the images.
• You can introduce colour and/or texture in the type, images, background, etc.
• You can manipulate the type (e.g. tracking, leading, outlines, inlines, etc.)
Exploiting the principles of alignment and hierarchy and the assets provided, create a poster for Outward Bound adventures.
• You must use all of the copy
• You must use the logo
• You must use at least three of the images
• You can create more than one ‘final’ poster
• You must use Illustrator to compose your final poster/s, though you can use Photoshop to colourise or overlay the images.
• You can introduce colour and/or texture in the type, images, background, etc.
• You can manipulate the type (e.g. tracking, leading, outlines, inlines, etc.)
Research
Pinterest
To start off my research I decided to go to my favourite website, Pinterest to get some inspiration of posters which use hierarchy and alignment.
To start off my research I decided to go to my favourite website, Pinterest to get some inspiration of posters which use hierarchy and alignment.
Books
Below I have included some books I have looked at for some inspiration for this project and also some pages that I found useful for this project.
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Artists
I really wanted to look at other designers works so I could be inspired and see how others use hierarchy and alignment in their work.
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David Carson
    The Stenbergs
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Saul Bass
    Paula scher
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Hierarchy and Alignment
To help with my understanding of hierarchy I decided to do some extra research outside of lessons. Below are some links I found helpful.
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Design Process
Visuals
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Experimenting
Below are some screenshots of me experimenting with hierarchy.
Trial 1
This is my first attempt at creating the poster. However I'm not really happy with the result as I don't feel like it looks like a poster for adventure calls. I feel like this looks more like a poster for a university. I played around with the colours however I still wasn't happy with the result so I decided to scrap this idea.
Trial 2
I tried to have another go with trial 1 and liked this outcome a lot more as it looks like the person jumping was holding a parachute which is actually the text. I also found my second attempt more visually interesting.
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