Hey Nutrition Rebrand
Brief
Many brands which provide high quality vitamins tend to target their products towards an older generation. However, young women tend to start taking vitamins from their early 20s. Therefore, I will rebrand A high quality supplement brand known as Heynutrition to appeal towards a younger audience providing a fun yet profession identity so that women can feel confident while taking their vitamins.
Research
Hey nutrition
Before starting to rebrand I wanted to understand what the brand is about such as what are their values.
I looked at their current branding which seems to be designed for an older audience.
Importance of supplements
Competition
I started looking at brands similar to heynutrition which have the same market and products.
Existing packaging
I decided to look at some existing packaging to see which stood out and were attractive towards a younger audience. A lot of these images have fun interesting shapes and colours however, I want the brand to still come across as professional and high quality so I wasn't to keen on having the brand be this fun and colourful.
Audience
I created a moodboard for the target audience.
Type
For the type choice I was deciding between serif and sans serif. I want the brand to come across as luxury however, I still want it to come across as professional.
Patterns
I started playing around with patterns however I was not a fan with how these turned out.
I was leaning towards this type for the logo as I liked how the Hey was bolder than the rest of the type as it seems like its trying to grab your attention to remind you to take your nutrition.
I kept the main logo a simple sans to keep it contemporary and professional as I didn't want the vitamin branding to look too similar to skincare or makeup branding. However I still wanted this product to fit in with those sort of products. Therefore, I looked at some typefaces to pair with the Helvetica.
The best way I could think of showing the high quality ingredients was to put them on the actual packaging.
Final