Paramore Rebrand

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Briefs

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Research 

The band 

Genre

• Rock
• Pop-punk
• Alternative rock 
• Pop-rock 

Previous logos 

Target audience

type inspiration 

Arists

David Shrigley

Annegret Soltau

Typefaces

experimenting with type 

I really liked the handwritten styles so I tried using my own handwriting to create a cool brand logo however some didn't turn out that great. 

I then tried an analogue style I scanned my work then played around on illustrator and photoshop. 

I liked this look so played a bit more with it.

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I wasn't a fan of anything had been making so I decided to put myself in the shoes of someone running out of time and made sick sketches and doodles as quick as I could.

I started trying to come with a brand mark

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Final